The event – an introduction

“Event” is a broad term. It can be anything from the local car dealers’ drinks party to worldwide happenings such as the Olympic Games and the Oscars ceremony. We will, of course, not be able to teach you everything about event marketing, but we can offer you the most essential knowledge and give some useful tips that can be handy to know when you arrange your event.

We guess that the readers of this course are planning for an event that is closer to the car dealers’ drinks party than the Olympic Games. The example of a drinks party is not meant to belittle the local level – but this small guide will be able to be applied at higher levels than that.